Check out our brand-new Might catalog!!! Keeping together with our traveling theme, this trend idea is influenced by Asia.
Below’s a little blurb written by our assistant creative director describing some of the procedure for this shoot …
our asia collection was motivated by perfect asian-themed prints and colors … pattern and also color anywhere …
we determined that, after returning from puerto rico for the africa publication, we wished to keep this shoot a lot more local …( as well as besides, really did not have a budget plan to take a trip to asia
to document … well … asia). so, we gathered motivation pics as well as, with the help of our creative aide, discovered exactly how to make massive tiled backdrops from them …
which you’ll see we have actually been using for a great deal of our current internet shoots.
collected these backdrops up, and also headed to our wholesale display room in ny, where the shoot was based. rummaged chinatown for great deals of additional props– phony blossoms, kites, lanterns, fans …
and spent a lot of time rigging them up with angling line and binder clips!
we additionally threw in a brand-new idea– karaoke– which is why you’ll see tune lyrics (penned by our interactions coordinator) and microphones appearing on a few pages of this publication. the designs sang along to our ipods while we were firing those images …
for the shot of the chinese dragon, the group packed up and also headed to a karate studio (situated above our digital photographers’ studio) in the lower east side of the city.
